Guillaume Cossou

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advertising services sports marketing entertainment partnerships fan engagement brand activation campaign management insight generation content creation social media strategy influencer collaborations research publishing sponsorship analysis event activation loyalty programs consumer insights media valuation audience engagement cross-promotions experiential marketing digital campaigns performance analytics brand storytelling market trends collaborative marketing platform activation consumer behavior sports sponsorships broadcast partnerships event sponsorship heritage marketing youth engagement data-driven insights branding strategies influencer marketing consumer engagement rights holder partnerships creative ideation multi-platform activation television marketing online engagement sports fan analysis integrated marketing strategies live event marketing esports marketing campaign effectiveness stakeholder engagement digital content distribution luxury brand positioning strategic partnerships fan community building marketing & advertising e-commerce consumer internet consumers internet information technology & services