B2B Sales Templates
Professional outreach templates designed to connect with SMB executives and decision makers
Sales Templates That Convert
Use our battle-tested B2B sales templates to reach CEOs, CTOs, CMOs, and COOs at fast-growing SMBs. These templates are specifically designed for SaaS companies, tech sales teams, marketing agencies, and businesses targeting the SMB market.
SaaS Solution Introduction
For targeting CTOs and IT Directors with SaaS products
Subject: Reduce [Their Company]'s [specific cost/inefficiency] by 40% with [Your Solution]
Hi [Executive Name],
I noticed [Their Company] recently [specific company milestone/growth/initiative]. This type of scaling often creates challenges around [specific pain point related to your solution].
I'm [Your Name] from [Your Company]. We help growing SMBs like yours streamline [specific process] and reduce [specific cost] by an average of 40% within 90 days.
Our platform has helped similar companies:
• [Competitor/Similar Company] reduced [specific metric] by 45%
• [Another Company] saved $[amount] annually on [specific area]
• [Third Company] cut [process time] from [X] to [Y] hours
Given [Their Company]'s growth trajectory and focus on [specific area they're known for], I believe we could deliver similar results for your team.
Would you be available for a brief 15-minute call next week to explore how this might impact your [specific department/process]?
Best regards,
[Your Name]
[Title] at [Your Company]
[Phone] | [Email]
Tech Infrastructure Pitch
For targeting technical executives with infrastructure solutions
Subject: Scale [Their Company]'s Infrastructure Without Breaking Your Budget
Hi [Executive Name],
Your engineering team has done incredible work scaling [Their Company] to [specific achievement/size]. As someone who's worked with [number] similar high-growth companies, I know the infrastructure challenges that come with this success.
I'm [Your Name] from [Your Company]. We specialize in helping fast-growing SMBs optimize their tech stack without the enterprise-level costs.
Here's what we've achieved for similar companies:
• Reduced infrastructure costs by 35% while improving performance
• Eliminated [specific pain point] that was slowing down deployments
• Scaled systems to handle 10x traffic without additional engineering resources
Our approach is designed specifically for companies at your stage - you get enterprise-grade solutions at SMB-friendly pricing.
I'd love to show you how [Specific Feature] could address the [specific challenge] your team likely faces with [current tech stack/process].
Are you available for a 20-minute technical discussion this week?
Best,
[Your Name]
[Your Company]
[Direct line] | [Email]
B2B Sales Template Best Practices
- Research the company's recent growth, funding, or initiatives before reaching out
- Lead with specific value propositions and quantifiable benefits
- Include relevant customer success stories and metrics from similar companies
- Keep the ask small and specific - aim for a 15-20 minute conversation
- Focus on their business challenges and growth stage, not just your product features